Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Leadership is often associated with qualities like ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

NPR's Sacha Pfieffer speaks to comedian Chris Duffy about his new book, "Humor Me." In it, he explores how laughing can be therapeutic and argues that humor can be taught, lost and regained. Chris ...

In a pilot study, most people viewed humor as an effective parenting tool and that a parent or caregiver's use of humor affected the quality of their relationship with their children, according to new ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

In 1991, a simple line appeared in Broom, a Lithuanian satire and humor journal. “A shortest joke: Communism,” it said. A one-liner to celebrate the collapse of the Soviet Union. Four years since ...

In the past year, I’ve had the privilege of working with a leading scholar in humor studies. Dr. Jennalee Donian is an NIHSS postdoctoral research fellow at Nelson Mandela University in South Africa ...