Campaign Brief

Figma celebrates ANZ’s most creative tradition with the ‘Australian and New Zealand Bureau of Nicknames’ campaign via Hellions

In a campaign designed to celebrate one of ANZ's most beloved pastimes, product design and development platform Figma has willed the 'Australian and New Zealand Bureau of Nicknames' (ANZBON) into ...
Campaign Brief

Real customers inspire CSC’s new ‘Made for Me’ brand campaign via HERO and The Media Store

Commonwealth Superannuation Corporation (CSC) has unveiled its new Made for Me brand platform, signalling a dynamic refresh ...
Campaign Brief

2degrees introduces blue chameleon to show Kiwis why turning blue pays off via TBWANZ

2degrees is back with a new campaign under its long-standing ‘Fighting for Fair’ platform via TBWA New Zealand, reminding Kiwis that great value and savings can be just a switch to 2degrees away. The ...
Campaign Brief

‘The Bondi Feeling’ campaign invites Sydneysiders to rediscover the fun of Bondi

Waverley Council has launched a new destination marketing campaign to invite Sydneysiders to rediscover the fun, action and beauty of Bondi, while promoting a series of upcoming activations and ...
Campaign Brief

Consumer technology brand Nothing’s Latest Drop Lands in Australia with DO. ANZ

Australia & New Zealand represents the next phase of Nothing’s international growth strategy, with the brand seeing strong opportunity among a highly engaged and tech-savvy audience.
Campaign Brief

Chemistry powers first major brand campaign for NZ dual energy distributor Powerco

Powerco, New Zealand’s largest dual energy distributor, has launched its first large-scale brand campaign with agency Chemistry, shining the spotlight on those who keep energy flowing across the lower ...
Campaign Brief

The Marketing Academy reveals the 30 marketing execs selected for 2026 Scholarship Program

Following an extensive and competitive three-stage selection process, The Marketing Academy Australia has unveiled the 30 marketing executives selected for the 2026 Scholarship Program. Representing ...
Campaign Brief

The Research Agency accelerates growth with new Sydney HQ and senior promotions

The Australian arm of The Research Agency (TRA) is accelerating its growth trajectory with a wave of senior promotions and a move into a new Sydney headquarters, reflecting the rapid expansion of the ...
Campaign Brief

Bestads Best TV of the Week: Telstra’s ‘Wherever we go 2’ via Bear Meets Eagle On Fire with +61

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week's best film is Telstra's ...
Campaign Brief

VML and Howatson+Company lead the pack at finalist stage of the 2025 OMA Creative Awards

The Outdoor Media Association (OMA) has today announced the finalists for the 2025 OMA Creative Awards, recognising the most innovative, impactful and ambitious Out of Home (OOH) campaigns across ...
Campaign Brief

Cancer Institute NSW depicts hidden damage of smoking in new ‘Mutations’ campaign via Bastion

Bastion has partnered with Cancer Institute NSW to develop ‘Mutations’, a powerful new anti-tobacco campaign designed to confront smokers with the hidden damage caused by every cigarette. Delivering ...
Campaign Brief

WHISKAS NZ lets cats order their own dinner with Uber Eats ‘Pocket Dial’ launch via AMV BBDO

Cat owners across New Zealand can collectively breathe a sigh of relief today, thanks to a world-first partnership between Whiskas and Uber Eats, created by AMV BBDO, that finally lets cats do what ...